[vc_row][vc_column][vc_column_text]Businessmen everywhere are looking for the competitive edge. That special combination of management and analytic processes that allows managers of an organization to achieve pre-determined goals. This blog explores the spine as a factor that influences business performance.

Amy Joy Casselberry Cuddy (born 1972) is an American social psychologist known for her research on stereotyping and discrimination, emotions, power, nonverbal behavior, and the effects of social stimuli on hormone levels. She is an Associate Professor of Business Administration at Harvard Business School, in the Negotiation, Organizations & Markets Unit.


Power posing
Cuddy carried out an experiment with Dana Carney and Andy Yap (UC-Berkeley) on how nonverbal expressions of power (i.e., expansive, open, space-occupying postures) affect people’s feelings, behaviors, and hormone levels.  In particular, they claimed that adopting body postures associated with dominance and power (“power posing”) for as little as two minutes can increase testosterone, decrease cortisol, increase appetite for risk, and cause better performance in job interviews.


60 Pounds of Pressure on Neck at 60 Degrees…

We performed a study on the neck…

Preamble: Billions of people are using cell phone devices on the planet, essentially in poor posture. The purpose of this study is to assess the forces incrementally seen by the cervical spine as the head is tilted forward, into worsening posture. This data is also necessary for cervical spine surgeons to understand in the reconstruction of the neck.

Materials & Methods: A model of the cervical spine was created with realistic values in Cosmosworks, a finite element assessment package. Calculations were made and then forces were extracted in newtons and then converted into pounds. We made the calculations using neck + head, which gave an average weight of 60 newtons (6kg or 13.2 pounds). The center of mass was located 16cm above C7 or 15cm from the top of the skull.

Results: The weight seen by the spine dramatically increases when flexing the head forward at varying degrees. An adult head weighs 10-12 pounds in the neutral position. As the head tilts forward the forces seen by the neck surges to 27 pounds at 15 degrees, 40 pounds at 30 degrees, 49 pounds at 45 degrees and 60 pounds at 60 degrees. At 90 degrees the model prediction was not reliable.

Paying attention to the posture of your spine allows you to FEEL BETTER, DO MORE, and MAKE MORE MONEY!!